_______ Is Used to Measure Video Campaigns.

_______ is used to measure video campaigns.

  • Cost-per-click (CPC) bidding
  • Cost-per-acquisition (CPA) bidding
  • Cost-per-view (CPV) bidding
  • Cost-per-thousand-impressions (CPM) bidding

Right Answer:

  • Cost-per-view (CPV) bidding



Cost per View or CPV is one of the bidding types where the video ads are charged based on the number of view or interactions as an ad receives. This CPV advertising provides an opportunity for the merchants to get connected with the right group of audience to expand their brand in the Online market.

  • CPV Bidding requires deliberate attention from the viewer receiving the ad, which makes it different from other bidding types such as CPM, CPA etc.
  • In Google Ads, the advertiser is charged only when any user views your video ad for 30 seconds or more.
  • They are also charged when a user interacts them by clicking on the embedded link as such.

This can be a lot more effective for advertisers as they won’t be charged for people who skip the ad without even watching the video ad for 30 seconds.

There are two types of CPV ads namely, In-Stream Video ads and In-Display Ads within the Google TrueView System. In-Stream video ads are those which appear before or after watching the videos on YouTube. In-Display ads are the videos which appear directly in YouTube or other Google Partner websites.

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