A Huge Fan of Both In-Stream and Discovery Ads, What Advice Would You Share with Andreas Who Would Like to Set up His Video Campaign in Google Ads?

A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?

  • Import videos for both in-stream and discovery ads using the import video group feature
  • Create one ad group for in-stream ads and one for video discovery ads
  • Select the video links in the video component Properties panel to add a video to an ad group
  • Create one ad group for both in-stream and video discovery ads

Right Answer:

  • Create one ad group for in-stream ads and one for video discovery ads

Explanation:

An ad group is a way of organizing your ads depending on keywords, interests, topics, placements etc. So, you only decided the number of ad groups and the associated keywords you want to set up before you get to start your YouTube ad campaign.

You should at least create two business videos to showcase either your business or your products and then you should run these video ads on YouTube.

  • Write down the products you have in your business.
  • Categorize each product and construct more specific details for each product.
  • Break it down even further with subsets for each category.
  • Create each product category as its own ad group with distinct keywords for each group.

After this whole procedure, you can be able to create multiple ad groups if they are effectively structured. But if they are poorly structured then they will create only one generic ad group with multiple keywords. So, setting up your YouTube ad campaign required you to map out all the possible ad groups and keywords combinations.

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