A Running Shoe Company Wants to Reach “avid Marathon Runners” Instead of Just “sports Fans.” Which Targeting Method Should This Advertiser Use?

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?

  • Managed Placements
  • Demographic targeting
  • Custom Affinity Audiences
  • Affinity Audiences

Right Answer:

  • Custom Affinity Audiences



Instead of displaying your ads to each and every user, it is best to target some group of audiences who found interested in your business products or services. There are many different methods which allow you to define the audience that your ads will reach. You can even select pre-defined audiences that are based on their habits, search history, interactions with your site.

You can target your group of an audience just through URLs and their interests. Setting the custom affinity audience for your ad campaign is very really easy as you just need to follow the below steps.

  • Find the audiences tab in ad group of your choice.
  • Click on “what their interests and habits are” section.
  • This will open up the “Create Custom Affinity Audience” option below.
  • Add some name to your audience and description accordingly.

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