An Advertiser Can Use a Remarketing Tag to Target People Who’ve:

An advertiser can use a remarketing tag to target people who’ve:

  • posted videos on YouTube that mention her products
  • searched on YouTube for videos about products like hers
  • subscribed to or unsubscribed from her YouTube channel
  • set up multiple YouTube accounts

Right Answer:

  • subscribed to or unsubscribed from her YouTube channel

Explanation:

https://support.google.com/google-ads/answer/2545661?hl=en

Advertisers take help of YouTube when it comes to showcasing their video ads on the Google Network. Now, it is certain that the advertisements permeate throughout the whole of the network. However, when it comes to remarketing, the advertisements are specifically targeted at people who have already visited your website beforehand.

Now when it comes to YouTube channels and audiences, there are two types:

  • Subscribed
  • Unsubscribed

Now, if a viewer has already visited the advertiser’s youtube channel, then with the help of remarketing, the particular viewer will be targeted accordingly. This strategy is utilized because of the chance of getting that particular viewer back into the mix. Since the viewer knows about the advertiser, there is a chance that a conversion might happen.

Rather than having an unknown, unique viewer where the chances of getting a conversion is lower compared to the former situation.

Do you got queries regarding this question An Advertiser Can Use a Remarketing Tag to Target People Who’ve…then do let us know by leaving a comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *

*