An Advertiser Can:

An advertiser can:

  • target viewers who are watching competitors’ ads on YouTube
  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  • remarket video ads from the Search Network on the Display Network
  • combine an Google Ads remarketing list with a Masthead ad unit

Right Answer:

  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response

Explanation:

https://www.wordtracker.com/academy/marketing/ppc/adwords-optimization

Optimization is must and should for any ad campaign or any remarketing campaign as if you leave your campaigns alone they will slowly decline in performance. So there are a few ways one can optimize remarketing in Google ads which are recorded as effective.

Following the below-listed ways might actually give your campaign a performance which will be better than before.

  • One must always review, refine and add new keywords to your keywords list while deleting some which don’t even have 1% of Click through rate (CTR).
  • You can lower your costs for your ad campaigns by using keyword matching options. Keyword match types such as Broad match, Phrase Match, and Exact Match bid types.
  • You should go on keep testing your ad copy and landing pages of your website.
  • You can show your ads to only to people in a specific country with the help of Location Targeting.
  • Run Search Query reports finding the keywords to bid on them and to add them to your current running ad campaign.

An advertiser can also be able to schedule their campaign to show the customers only when he wants to. This can happen with the help of “Ad Scheduling” in the Google Ads.

Do you got queries regarding this question An Advertiser Can…then do let us know by leaving a comment in here.

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