An Advertiser Wants to Know the Minimum Amount of Money that She Must Spend on A Google Ads Campaign. What Should You Tell Her?

An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

  • $100.00
  • $5
  • $2
  • There is no minimum

Right Answer:

  • There is no minimum


Depending on your Business goals and what matters to you the most, Google Ads gives you several ways to bid for your ads. As you are advertising on the Google Ads, you will probably have a clear goal in your mind for your ads.

  • You can focus on different things when you bid such as clicks, impressions, conversions, views, or engagements, depending on your campaign type.
  • Of all so many Bidding strategies, CPV or the Cost Per View is one of the biddings where you set the default amount you will pay for the true view video ads in the Google Ads.
  • With CPV bidding you will pay for any TrueViews and any interactions. A View is counted if someone watches 30 seconds of your video ad or interacts with the ad.

With the Online text and Image ads, a customer may see your ad, read the text, click on the provided URL and directly visit your site. This type of interaction doesn’t require any type of interactive content like Video Ads into account.

With CPV bidding, one can be able to evaluate how engaged viewers are with your content, where they choose to watch your content or drop off.

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