How Can an Advertiser Set up Google Ads Conversion Tracking for A True View In-Stream Ad Campaign?

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

  • You can’t measure conversions with the in-stream format
  • By using YouTube Analytics
  • By using Google Analytics
  • By creating a Google Ads conversion tracking code

Right Answer:

  • By creating a Google Ads conversion tracking code

Explanation:

https://support.google.com/google-ads/answer/2456138?hl=en

You are needed to monitor your ads and ad campaigns in Google Display network once they go live. You can use your campaign statistics tables on the “Ads & Dimensions” tab to review the standard performance of Image and Video Ads. You can also view free click interactions and how customers engage with the special interactive ad formats.

You image ads performance can be viewed from the “Ads” tab in your Google Ads account. You can also try the following report options to improve the performance of your ads.

  • You can use “Free Clicks” view on the dimensions to see additional statistics for your image and video ads.
  • You can customize your statistics table to show specific placement metrics for your ad performance on the Display Network.

You should know that the Display Ads will come in all sizes and shapes. You can also see the cursor movements of the customers when they place the mouse for a second or more. This can help you to keep the highlight ads which may hold the customers’ attention without an actual click through to your website.

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