If the Primary Goal for Your Video Campaign Is Building Awareness, What Are the Kp Is You’d Look At?

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • Clicks, calls, and sign-ups

Right Answer:

  • Views, impressions, unique users, awareness lift, and ad recall lift

Explanation:

https://support.google.com/google-ads/answer/6340491?hl=en

For an advertiser, having an audience for a particular type of product or service is the need of the hour. Even for well-known products where the market is almost usurped by a competitor, the advertiser needs to build on a community where they can easily promote their products or services alike without much of a problem.

As far as the question is concerned, when it is about building awareness through a video campaign, the advertisers need to focus primarily on these parameters only:

  • Views
  • Impressions
  • Unique Users
  • Awareness Lift
  • Ad Recall Lift

Since the whole campaign is more about focusing on building awareness among the already existing public, the advertisers will be least bothered about the profits that are coming forward at this point in time. The profits that are coming now are just an added bonus for them.

The main goal for the advertisers right now is to see what is the total reach of the video campaign. Most likely, since it is a video campaign, the advertisers will be targeting YouTube, the world’s largest video sharing website.

Thus, they will amass a lot of people in order to get their brand rolling in the minds of the audience for a significantly longer period of time.

If you have any doubts regarding the question If the Primary Goal for Your Video Campaign Is Building Awareness…do leave us a comment in here.

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