If the Primary Goal for Your Video Campaign Is Influencing Consideration, What Are the Kp Is You’d Look At?

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • Clicks, calls, and sign-ups

Right Answer:

  • Views, impressions, unique users, awareness lift, and ad recall lift

Explanation:

An Advertiser can get to know if their ads are driving effective results or not by measuring the brand awareness and ad recall. Brand Advertising is an important concept for those advertisers who are in need to increase their brand awareness by advertising through YouTube, which is the largest second search engine after Google.

  • Marketers have always appreciated its dynamic interactivity as people can register more brands by watching ads visually rather than text.
  • One can be able to measure their brand value and ad recall with the help of the tools offered by the Google’s Brand Lift.

Brand Lift is considered as an excellent opportunity for all advertisers as they can get to know the detailed results with accurate performance data for your ads on YouTube.

It also provides information regarding the point,up too which your ads raise the customers’ recognition of your brand as well as whether customers remeber your brand or not.

It collects thousands of respondents in real time by utilizing the robust methodology. Also, imagine how much you could improve your brand advertising to maximize your campaign’s performance when you can know how your ads are performing in the YouTube marketing.

Do you got queries regarding this question If the Primary Goal for Your Video Campaign Is Influencing Consideration…then do let us know by leaving a comment below.

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