In Setting up Her Latest Video Campaign on You Tube, Susan Is Faced with The Video Targeting Tab and A Myriad of Audience Settings. What Strategy Should She Adopt to Optimize Her Campaign’s View Rates?

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  • Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

Right Answer:

  • Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.

Explanation:

https://support.google.com/google-ads/answer/2454017?hl=en

Video ads are generally run on YouTube or any of the Google video partner websites. As YouTube is available in 70+ countries and 60+ languages, an advertiser can get a platform where his ads can reach to as many as possible. You can also target your video ads on YouTube and Display network to the viewers who matter to you the most.

Google Ads also provides you with many targeting methods such as Demographics groups, Interests, Placements, and Remarketing lists. With these targeting methods, an advertiser can reach niche audiences based on their interests and behavior. The targeting methods for video ads are listed below with a brief explanation.

1. Demographic Groups:  Target the audience based on their age, gender, parental status, marital status etc you want to reach in specific.

2. Detailed Demographics: Reach audiences based on additional board, college students, homeowners etc using this targeting method.

3. Location Targeting: If your business is a local one then you can get target the audience in your locality or area with the help of the Location targeting.

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