Jared Would Like to Use Video Remarketing to Re-Engage His Current You Tube Audience with A New Product Release. What’s the Critical First Step He Needs to Take Within Google Ads to Start a Video Remarketing Campaign?

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

  • Select the viewer actions he wants to target for his list
  • Add the remarketing list to his campaign
  • Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  • Link his current Google Ads account to his existing YouTube channel

Right Answer:

  • Link his current Google Ads account to his existing YouTube channel

Explanation:

https://www.quora.com/Why-do-we-need-to-link-an-AdWords-account-to-a-YouTube-channel

An Advertiser can get access to the additional video statistics and reports, CTA Overlays, remarketing data and customer engagement data when the advertiser link their Google Ads account to the YouTube channel. Once the link is verified by the Google Ads, then they can be able to view the ad completion rates of videos from all of the linked channels.

You can even get to target people if you link your Ads account and YouTube account. Also, the reach and targeting methods can be improvised with the help of the data you get from the Google Ads insights reports. As Google owns the YouTube, linking is the best way to promote your business through video ads.

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