The standard companion banner size for TrueView in-stream ads on YouTube is:
As far as banner size for TrueView in-stream ads is concerned, it must have a specific size. This size is determined according to space it takes on the screen of the YouTube webpage so as to not obstruct the view a lot for the concerned viewer. If it does obstruct a lot, then it is not a clear User Interface and leads to negative drawbacks.
- With the banner ads in place, people can either click on it which will lead them to the landing page.
- It is one of the easiest forms of ads you can put on the YouTube videos.
However, if they do not like it, then they can easily shut it down by clicking on the cross mark present at the top right corner of the banner ad.
It is certain that 300*60 size is chosen for the YouTube Banner Ads. It is simply because with the help of this particular size, the viewer can see the ad clearly enough and the ad won’t be blocking the YouTube video beyond reasonable comparison of screen space.
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