True or False: Advertisers can set bids per ad format
As the question suggests, it is true that Advertisers can set bids per ad format. It is understandable that there are different types of ad formats such as:
- Shopping Ads
- Text Ads
- Image Ads
- Video Ads etc.
These Ads cater to a large number of people depending on what they exactly are using in order to access their favourite content.
Thus, the advertisers need to make sure that they are targeting each type of ad no matter what. As per the statistics, they will have to bid aggressively on the type of ads which are much more beneficial to their product or service’s betterment. The two factors on which the cost-per-view depends are:
- Quality Score
- Ad Rank
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