True or False: YouTube remarketing lists can be used with standard text and display ads.
When a business needs to gain more customers, they will be thinking about remarketing or retargeting people. This means targeting people who have already visited your website or business but didn’t convert either by buying a product, downloading a guide or taking any desired action to your products.
When you remarket to these specific group of people on YouTube, you run an ad only to those users remind them of their interest in your business.
- You can even give some offers, coupons or even discounts to lure them to do any type of conversion on your website.
- You can also remarket to those people who watch videos on your YouTube channel.
- You can segment those viewers into people who have commented on a video, or watched a particular video, and so on.
- You can also build a lot of lists based on different criteria.
But targeting your YouTube viewers does come with some limitations because to add anyone to that list based on their video-viewing behavior. Adding the product page viewers because they are typically engaged with your website or your business.
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