Video Campaign up And Running, Check! Now How’s It Doing? Holly Has Just a Few Minutes to Pull Some Data Together on How Her Audience Is Responding to The Ads. in Particular, She Wants to Know how Well Her Ads Are Resonating — Whether Viewers Are Interacting with The Ads They See. What Metric Should She Investigate in Google Ads Reporting?

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?

  • View rate
  • Cost-per-view (CPV)
  • Clickthrough rate (CTR)
  • Viewthrough rate

Right Answer:

  • Viewthrough rate


VTR is referred to as View Through Rate which is measured as the number of completed views of a skippable ad over the number of initial impressions.

VTR just takes the impression statistics you got for your ad and combines them to put them as a greater context next to the column of people who have already watched your videos to the whole runtime without skipping them in middle.

  • VTR = Complete Views (Users who don’t skip ad)/ Impressions (Ad rendered)

VTR gives the advertisers a quantifiable insight which makes them know how their ad efforts engage customers. So that the advertiser can optimize your campaign to be more effective than before by researching which sites have converted the best for your ads and to gain new insights into your ad views data.

An advertiser can use this data and can improve their ad campaigns proactively.

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