What Is a Key Difference Between Reservation Buying and Auction Buying?

What is a key difference between reservation buying and auction buying?

  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying is done programmatically, while auction buying is done manually.
  • Reservation buying includes hard-to-sell inventory, while auction buying does not.
  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

Right Answer:

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

Explanation:

https://support.google.com/partners/answer/6030919?hl=en

As the name itself suggests, you can reserve spots in order to showcase your ads for a longer period of time than normal. It is absolutely certain that you can not buy the space on the websites like YouTube or partner websites since the Internet is free for all. However, you can rent yourself a position where your ad will be visible for the longest period of times.

  • Having said that, it is a great way to have a lot more people to see and engage with your ad, in general.
  • With the ads popping up so many times, in fact, every time they open the page.
  • It will strike a bit of a curiosity within them in order to check what exactly the product or the service is offering to them in the long run.

However, sometimes, it might backfire and you might lose the trust in the customers. If that happens, people will engage with your ad and will not end up at the landing page no matter how beautiful or excellent your ad is. Make sure that your ad brings in curiosity rather than frustration.

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