What Is Google’s Programmatic Buying Platform?

What is Google’s programmatic buying platform?

  • Google Analytics
  • YouTube
  • DoubleClick Bid Manager
  • Google Ads

Right Answer:

  • DoubleClick Bid Manager



Doubleclick Bid Manager from Google is a next-generation demand-side platform which was built on Google’s global infrastructure. This tool was fully integrated into the Doubleclick Digital Marketing (DDM) where it re-imagines the programmatic buying to enable all the marketing agencies to buy display media more effectively and efficiently.

Also, DDM also enables the agencies to create, manage the high impact digital marketing campaigns. There is a Doubleclick search which makes the managing of large search campaigns in the Google ads more faster and easier for an advertiser.

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