What’s the Difference Between Cost-Per-Click (CPC) Bidding and Cost-Per-View (CPV) Bidding?

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • The advertiser pays for a click on an ad with CPC bidding and pays when someone engages with the content — for example by clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

Right Answer:

  • The advertiser pays for a click on an ad with CPC bidding and pays when someone engages with the content — for example by clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding

Explanation:

https://support.google.com/adwords/answer/2472735?hl=en

CPV Bidding which is also referred to as Cost-Per-View Bidding is the default way for you to set the amount that you are going to pay for TrueView ads in Google Ads. With this type of bidding, you will pay for the views or interactions for your video ads.

The interactions may include clicks on Call-to-action overlays, cards, and banners etc. Also, a view is counted only when the user watches a video for at least 30 seconds or the duration if the ad is shorter than 30 seconds.

  • Customers may see your ad, read its text or click on your URL to directly visit your website.
  • This type of things happens only for traditional online text and image ads.
  • Also, this type of interaction doesn’t accept the interactive content like video ads into account.

One can even evaluate how the engaged customers are with their content and where they are choosing to watch their videos, and when they are dropping off from watching the content.

if you wish to set up a CPV bid, you might need to enter the highest amount you want to pay per view while you set up your ad group in a TrueView video campaign. In this way, your bid will be called as Maximum CPV bid, or simply referred to as max.CPV bid.

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