Which of These Remarketing Lists Can Be Used for A Video Campaign?

Which of these remarketing lists can be used for a video campaign?

  • People who clicked the +1 button on the advertiser’s Google+ page
  • All of the listed answers are correct
  • People who watched certain videos on the advertiser’s YouTube channel
  • People who skipped the advertiser’s TrueView in-stream ads

Right Answer:

  • People who watched certain videos on the advertiser’s YouTube channel

Explanation:

https://support.google.com/partners/answer/2545661

Remarketing lists are created by the first linking of your YouTube channel to your Google Ads account. Once you link accounts, you can create remarketing lists  that reach people who have done the following YouTube-related actions:

  • Viewed any video from a channel
  • Viewed certain videos
  • Viewed any video (as an ad) from a channel
  • Viewed certain videos (as ads)
  • Subscribed to a channel
  • Visited a channel page
  • Liked any video from a channel
  • Added any video from a channel to a playlist
  • Commented on any video from a channel
  • Shared any video from a channel

You can always use these lists in your ad targeting settings for new or existing campaigns. You can manage all of your lists at any time by selecting the “shared library” option in the settings. You should note that remarketing lists cannot be created from the views of your bumper ads.

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